Advertising woes hit NY Times, as digital subscriptions grow
The New York Times said Wednesday that profits slipped in the third quarter as declines in advertising revenues offset gains in its digital subscription efforts.
Nov 6, 2019
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The New York Times said Wednesday that profits slipped in the third quarter as declines in advertising revenues offset gains in its digital subscription efforts.
Nov 6, 2019
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Twitter has announced that it is banning paid-for political adverts, just as the UK enters a general election, saying that the reach of political messages "should be earned, not bought".
Nov 5, 2019
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Twitter's ban on political advertising is ratcheting up pressure on Facebook and Mark Zuckerberg to follow suit. But so far, that doesn't appear likely to happen.
Oct 31, 2019
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Twitter announced an end Wednesday to political campaign and issue ads on its service, calling it an important step in reducing the flow of election-related misinformation.
Oct 30, 2019
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In the new world of streaming television, advertising is not going away, but is evolving to become more like marketing on the internet—targeted to specific groups or individuals.
Oct 28, 2019
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Google is expected to unveil a new Pixel phone with an updated camera and an emphasis on artificial intelligence features.
Oct 15, 2019
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Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets.
Oct 4, 2019
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University of Waterloo researchers have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.
Sep 25, 2019
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Vox Media announced a merger agreement Tuesday with New York Media, home of the prestigious "New York" magazine and a series of other titles.
Sep 25, 2019
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For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating.
Sep 18, 2019
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA