YouTube 'creators' fret over impact of new child protection rules
Samuel Rader quit his job three years ago to work full time on his YouTube channel, "Sam and Nia," featuring videos of his family life.
Sep 15, 2019
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Internet
Samuel Rader quit his job three years ago to work full time on his YouTube channel, "Sam and Nia," featuring videos of his family life.
Sep 15, 2019
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Business
State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising business.
Sep 12, 2019
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Business
British Airways, which likes to call itself the world's favourite airline, flew into turbulence this week as pilots staged a costly and historic two-day strike, tarnishing its global reputation, analysts said on Wednesday.
Sep 11, 2019
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Business
The backlash against Big Tech moved into a new phase Monday as officials from nearly all US states announced an antitrust investigation into the dominance of internet giant Google.
Sep 10, 2019
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Internet
Facebook said Wednesday it would tighten its rules for political ad spending ahead of the 2020 US elections, notably by requiring more information about who is paying for campaign messages.
Aug 28, 2019
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Security
Privacy concerns have long swirled around how much information online advertising networks collect about people's browsing, buying and social media habits—typically to sell you something.
Oct 18, 2017
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA