Twitter ad revenue to plummet 28% in 2023: forecast
Twitter's income from advertising will fall by 28 percent in 2023, a closely watched forecast said Tuesday, as the platform struggles under the ownership of Elon Musk.
Apr 11, 2023
0
3
Business
Twitter's income from advertising will fall by 28 percent in 2023, a closely watched forecast said Tuesday, as the platform struggles under the ownership of Elon Musk.
Apr 11, 2023
0
3
Business
Facebook owner Meta said on Thursday it would tweak how it collects data on users in Europe after it got fined for failing to ask for proper permission.
Mar 30, 2023
0
4
Internet
TikTok's breakneck rise from niche video-sharing app to global social media behemoth has brought plenty of scrutiny, particularly over its links to China.
Feb 23, 2023
0
5
Business
In January, the Justice Department sued Google, claiming the tech company abused a monopoly in online advertising by seizing control of tools built on top of its platform. Google—along with Amazon and Apple—have faced ...
Feb 21, 2023
0
4
Business
Google's dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However, that position could now be facing its biggest ever threat, with the ...
Feb 20, 2023
0
11
Business
Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today's online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their ...
Feb 15, 2023
0
6
Internet
Twitter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year.
Jan 4, 2023
0
26
Business
France's privacy watchdog said Thursday it has fined US tech giant Microsoft 60 million euros ($64 million) for foisting advertising cookies on users.
Dec 22, 2022
0
7
Business
US prosecutors slapped disgraced cryptocurrency tycoon Sam Bankman-Fried with multiple criminal charges on Tuesday for massive fraud as he built his FTX crypto empire.
Dec 13, 2022
0
9
Business
The US Securities and Exchange Commission charged disgraced cryptocurrency tycoon Sam Bankman-Fried on Tuesday with defrauding customers of billions of dollars, a day after he was arrested in the Bahamas at the request of ...
Dec 13, 2022
0
4
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA