California bill requiring Big Tech to pay for news gains momentum
A California bill that would force Big Tech companies to pay media outlets for posting and using their news content cleared another critical hurdle Thursday.
Jun 2, 2023
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A California bill that would force Big Tech companies to pay media outlets for posting and using their news content cleared another critical hurdle Thursday.
Jun 2, 2023
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TikTok is confident of stopping a ban in the US state of Montana, its CEO said on Tuesday, after the Chinese-owned social media app launched a legal challenge.
May 23, 2023
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On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge ...
May 13, 2023
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Big Tech companies such as Google and Meta might soon have to pay media outlets for posting and using their news content under a proposed California measure attempting to save local journalism.
May 3, 2023
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The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia.
May 2, 2023
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Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff, adding to layoffs made earlier this year.
Apr 20, 2023
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Whether it's mild curiosity or the business imperative of starting to use artificial intelligence (AI), as part of a unique selling proposition, many people now use ChatGPT, either at work or at home.
Apr 18, 2023
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Twitter's income from advertising will fall by 28 percent in 2023, a closely watched forecast said Tuesday, as the platform struggles under the ownership of Elon Musk.
Apr 11, 2023
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Facebook owner Meta said on Thursday it would tweak how it collects data on users in Europe after it got fined for failing to ask for proper permission.
Mar 30, 2023
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TikTok's breakneck rise from niche video-sharing app to global social media behemoth has brought plenty of scrutiny, particularly over its links to China.
Feb 23, 2023
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA