AT&T finally finds a buyer for Xandr advertising business in Microsoft
AT&T will sell its advertising marketplace platform Xandr to Microsoft, the company disclosed Tuesday morning in a release.
Dec 21, 2021
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AT&T will sell its advertising marketplace platform Xandr to Microsoft, the company disclosed Tuesday morning in a release.
Dec 21, 2021
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The European Commission said on Friday it has given the Chinese-owned video app TikTok one month to answer complaints from a European consumer group over its commercial practices.
May 28, 2021
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As an expert in the algorithmic engines that drive online advertising, Harikesh Nair loves to explore that rarified zone where deep scholastic research and real-world business needs overlap.
May 21, 2021
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A week of blockbuster earnings reports from Big Tech culminated Thursday with Amazon crushing forecasts of how much money it would rake in from pandemic-revved online shopping and growing reliance on internet-hosted services.
Apr 29, 2021
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The first online advertisement was a banner for AT&T that appeared on the HotWired.com website in 1994, when there were just 30 million internet users worldwide. Today, 57% of the world's population has access to the internet ...
Mar 30, 2021
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Bill Gates set out to heal the world. His Microsoft co-founder Paul Allen bought sports teams. Ted Turner raced yachts. And Donald Trump went into politics.
Feb 3, 2021
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Turkey on Tuesday slapped advertising bans on Twitter, Periscope and Pinterest over their non-compliance with a controversial new law that requires social media platforms to appoint legal representatives in the country.
Jan 19, 2021
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Turkish regulators have fined Google 196.7 million Turkish liras ($25.5 million) for allegedly abusing its market dominance in online searches.
Nov 13, 2020
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Google has long defended itself against charges of monopoly by stressing that its products are free and that no one has to use them.
Oct 21, 2020
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Californian internet giant Google faces a growing list of battles around the world, from tussles in Europe and Australia over fair compensation for media outlets to competition probes on both sides of the Atlantic.
Oct 21, 2020
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA