Business
The American Booksellers Association has launched an advertising campaign against Amazon to alert the public to what it calls the growing danger that book stores are under from the online goliath during the coronavirus pandemic.
Oct 15, 2020
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Internet
Web giants including Facebook struck a deal Wednesday with global advertisers to get on the same page on defining hate speech, a move aimed at helping companies steer clear of being associated with vile content.
Sep 23, 2020
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Business
The Australian government on Friday announced a 5 million Australian dollars ($3.7 million) grant to the national news agency as part of pandemic-related assistance to regional journalism.
Sep 18, 2020
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Business
A Senate panel put a top Google executive on the defensive Tuesday over the company's powerful position in online advertising as some lawmakers look hopefully toward an expected antitrust case against the tech giant by the ...
Sep 16, 2020
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Internet
Civil rights groups behind the #StopHateForProfit boycott are giving Facebook poor grades on its response, saying the company failed to address or fell short of addressing the coalition's demands.
Aug 13, 2020
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Business
The coronavirus crisis has weighed heavily on print newspapers already battling for survival around the world, with the number of copies sold tumbling while less profitable digital readerships surge.
Aug 7, 2020
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Business
President Donald Trump said Friday he will bar fast-growing social media app TikTok from the United States as American authorities have raised concerns the service could be a tool for Chinese intelligence.
Jul 31, 2020
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Business
A US government national security review of the social media app TikTok is nearly complete and will deliver a recommendation to the White House this week, Treasury Secretary Steven Mnuchin said Wednesday.
Jul 29, 2020
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Business
Microsoft said the coronavirus pandemic has increased demand for its flagship products, reporting quarterly earnings Wednesday that beat Wall Street expectations.
Jul 23, 2020
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Business
The main union representing journalists in Britain is calling on the government to triple a tax on global tech giants to support the industry, as it faces fresh shocks from the coronavirus outbreak.
Apr 22, 2020
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA
