Internet

Alphabet closes down internet balloon network project 'Loon'

Google parent company Alphabet announced Friday it was shutting down "Loon", a high-profile project aiming to deliver wireless internet via flying balloons in the stratosphere, because it is not commercially viable.

Automotive

Renault bets on electric after 2020 sales slump

French auto giant Renault on Tuesday reported a sharp drop in 2020 sales amid the coronavirus pandemic, while unveiling its plans for the transition to electric- and hydrogen-powered vehicles.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

This text uses material from Wikipedia, licensed under CC BY-SA