Business

China maintains ban on Boeing 737 MAX flights

China's aviation regulator will not yet allow Boeing's troubled 737 MAX jet to fly in the company's biggest market owing to lingering safety concerns, despite the US lifting a ban on commercial flights.

Business

Struggling Australian newswire turns to crowdfunding

The Australian Associated Press launched a crowdfunding campaign Monday as the newswire struggles with financial pressures just a month after it was sold off and relaunched as a non-profit.

Business

Brazil's Embraer reports $315 mln in losses

Brazilian aircraft manufacturer Embraer reported second quarter losses of $315 million Wednesday, as sales plunged due to the coronavirus pandemic and a proposed joint venture with Boeing collapsed.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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