Automotive

China car sales begin recovery after virus plunge

The lifting of coronavirus lockdowns in China has given the stuttering auto industry a jumpstart, with sales rising for the first time in two years as buyers return as the health crisis eases.

Business

Coronavirus pushes Airbus into Q1 loss

European aviation giant Airbus plunged into the red in the first quarter as the coronavirus pandemic sparked "the gravest crisis the aerospace industry has ever known", it said Wednesday.

Business

Many questions for Boeing as it reports earnings

As it reports first quarter earnings Wednesday, Boeing faces many questions over how it will navigate the coronavirus crisis and its devastating impact on global aviation.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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